Tradestar

brand strategist & copywriter

I devised Tradestar’s brand manifesto, tagline, values, tone of voice and launch-ready web copy. I also ran client interviews to write web copy for their proof-of-concept sites, plus systemising the brand’s copy creation so it’d all have the Tradestar quality seal.

Every inch was built to resonate with tradespeople who are experts at their craft — but don’t have time to make digital marketing work for them. These are strong-but-understated economic winners; craftspeople who won’t be AI-ed out of a job anytime soon. 

So I shaped a voice that’s go-getting and in control, without taking itself too seriously. And that tempers this energy with methodical attention to detail. Because Tradestar isn’t about quick follower hikes or shoddy work. It’s about laying down every layer right, for eye-catching results that last. Crafting and grafting, just like their clients.

“Abi has done an incredible job crafting our brand and web copy. Her curiosity, passion, precision and creativity make her a standout brand strategist and copywriter. I'd recommend her to others and look forward to working with her again.”

Frederic, co-founder @ Tradestar