Hi, I’m Abi.
And words are what I do — serious Spelling Bee habit included.
Born, bred and now based in London, I studied at Cambridge and have lived in Spain and Amsterdam. Curiosity, adventurousness and adaptability took me on that path, and that’s exactly what I bring to the table for my clients.
I’m quick with complex concepts and chameleon between tones of voice at the tap of a key. I know how to spin a good tale, but I’ve also got an eagle eye for detail and grammar muscles that I’ll unashamedly flex.
Lately, I’ve been working with ITV, Whittard of Chelsea, WACL and an ex-Googler's startup. I also lead copy for Project Fearless, a non-profit that runs cliché-crushing, confidence-cultivating courses for Dutch girls.
So, you bring the mark to make. I’ll bring the wits and wordsmithery to make it.
Think we’re a fit? Say hi at hello@abimalins.com
Brand strategy
Naming
Positioning
Core messaging
Copywriting