Hi, I’m Abi.

And words are what I do — serious Spelling Bee habit included.

Born, bred and now based in London, I studied at Cambridge and have lived in Spain and Amsterdam. Curiosity, adventurousness and adaptability took me on that path, and that’s exactly what I bring to the table for my clients.

I’m quick with complex concepts and chameleon between tones of voice at the tap of a key. I know how to spin a good tale, but I’ve also got an eagle eye for detail and grammar muscles that I’ll unashamedly flex.

Recently, I’ve shaped brand strategy and copy for a BCG Digital Ventures spin-out, a Leeds-based creative studio and an ex-Googler's startup. I also lead copy for Project Fearless, a non-profit that runs cliché-crushing, confidence-cultivating courses for Dutch girls.

So, you bring the mark to make. I’ll bring the wits and wordsmithery to make it.

Think we’re a fit? Say hi at hello@abimalins.com