Hi, I’m Abi.

And words are what I do — serious crossword habit included.

Born, bred and now based in London, I studied at Cambridge and have lived in Spain and Amsterdam. Curiosity, adventurousness and adaptability took me on that path — and that’s exactly what I bring to the table for my clients.

I’m quick with complex concepts and chameleon between tones of voice at the tap of a key. I know how to spin a good tale, but I’ve also got an eagle eye for detail and grammar muscles that I’ll unashamedly flex.

I’m driven to use those skills to tell stories that resonate with me, across the tech, social impact and creative spaces.

Recently, I’ve shaped brand strategy for a Web3 studio and surgical software scale-up, and penned copy from quirky gaming UI to a spoken-word manifesto. I also lead copy for Project Fearless, a non-profit that runs cliché-crushing after-school courses for Amsterdam girls. Besides that, I’ve dabbled in urban policy, in-depth features on women in STEM and innovative sustainability communications.

If you bring a mark to make, I’ll bring the wits and wordsmithery to make it.

Think we’re a fit? Say hi at hello@abimalins.com