Mac+Moore

brand strategist & copywriter

I have so much time for the Mac+Moore duo.

We’ve worked together on naming — from a climate startup to an IP investment vehicle — and on tone of voice and messaging for clients like Little Dot and Outra.

I’ve also worked on thought leadership strategy and copy for Jess (the Mac) and Nat (the Moore).

“We've worked with Abi on a selection of client projects now across agency, non-profit and tech clients. She had the very difficult job of joining our small but mighty team of two. We'd been used to doing a lot of things ourselves which can be a tough job for a third party to slot into. But her enthusiasm and willingness to join us at client workshops, to really dig into each brief and interrogate our thinking, then produce great, thoughtful work, is why Abi will stay firmly on our books for many more projects to come.”

Jess MacIntyre & Natalie Moores, co-founders @ Mac+Moore