Kryha

brand strategist & copywriter

New brand strategy shaped, I worked it into copy for Kryha’s major touchpoints: from website and pitch decks to socials and recruitment portal. Delivering updated LinkedIn and newsletter templates put the fresh tone of voice into practice — plus a few pointers on strategic content creation and repurposing. 

Chuffed with the repositioning work, the Kryha team also brought me in to refresh their employer branding, turning their internal workshopping into a thoughtful Culture Code. 

“I had the pleasure of working with Abi on a brand repositioning project where her expertise made a significant impact. She played a crucial role in refining our messaging and positioning, and her work on content creation for our website, pitch decks and content strategy was exceptional.

Abi is not only highly skilled but also great to work with. She was flexible, responsive and quick to deliver, all while navigating and aligning with multiple senior stakeholders with patience and professionalism.

I highly recommend her!”

Rebecca Nicholson, director of business development & operations @ Kryha