Incision

brand strategist & copywriter

This project delved behind the cutting-edge technology to pinpoint the heart of the matter: that having the right information, at the right time, is paramount in the high-stakes realm of surgery. 

I persuaded the marketing team to be upfront about (rather than leaving unsaid) the human factors this sector knows are at play — and that Incision works to solve.

“Loved the logical direction and creative choices you took. Great job in translating our complex stories into art.”

Raimo van der Klein, CPTO @ Incision

Work not rolled out yet.